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Motivational Fulfillment and Logistics Services Selects DiCentral to Improve EDI Processing and Transaction Visibility

Supply Chain Leader Replaces Legacy EDI System with Scalable, Flexible SaaS Solution

Houston, August 9, 2010 – DiCentral Corporation today announced it has been selected to provide EDI services by Motivational Fulfillment and Logistics Services (MFLS), a logistics and 4PL company specializing in comprehensive fulfillment administration to retailers worldwide. DiCentral, the leading innovator in the supply chain industry, provides MFLS with a combination of software and services that deliver a scalable, flexible EDI solution, allowing for future growth while lowering overall operational costs.

MFLS provides logistics services such as inventory management, individual order processing,
track-n-trace, data management and reporting to customers like Fitz & Floyd, Wolfgang Puck, Euro-Pro, NYKO Technologies, Globalstar, Dwell Studio and Ronco. Recently, the company’s rapid growth led to a review of MFLS’ EDI system and a request to the DiCentral team to deploy tools to increase the flexibility and scalability to ensure MFLS could meet the demands of new customers. MFLS wanted technology that offered a reusable solution as new clients signed that provided low-cost implementation of EDI services and quick turnarounds.

MFLS chose to simplify and enhance its EDI workflow using DiCentral’s software-as-a-service (SaaS) architecture and deployed DiCentral’s DiIntegrator Enterprise, a localized EDI integration platform that allows the user to perform the tasks of multiple parties from one system. In addition, the DiIntegrator Enterprise greatly simplifies the administration and maintenance of multi-party EDI relationships by partitioning data into customer profiles and adding the preconfigured trading partner rules and maps to each profile. DiIntegrator Enterprise is securely connected to DiCentral’s internet framework, which simplifies the implementation, maintenance, and customer support by providing its customers and DiCentral visibility into the system via the SaaS model.

“Once DiCentral’s DiIntegrator Enterprise was deployed—with its plug-and-play simplicity and ease of use in a local environment—MFLS was able to continue serving its current clients’ needs and allow for growth with new clients,” said Cheryl Nataren, vice president of logistics, MFLS. “Additionally, based on DiCentral’s exceptional reputation for customer support, we trust them to deliver great service to our customers, including those new to EDI as well as those who are experienced.”

DiCentral also interfaced its DiClarity web portal which allowed the sharing of transactional data with its customers through customizable reports. MFLS’ deployed DiCentral’s DiClarity web portal to give their customers a necessary level of visibility to better manage their businesses. DiClarity provides a centralized portal which allows users to monitor the status of orders every step of the way—from order fulfillment, transportation of goods, order matching and invoice history. Built on Microsoft .Net technology, DiClarity unlocks data typically trapped in ERPs and legacy warehouse management systems, enabling customers to share information across boundaries—thus providing a substantial competitive advantage.

“After launching DiCentral’s DiIntegrator Enterprise and DiClarity, MFLS was pleased that the solution could be managed easily and was maintained by DiCentral,” said Mike Neadeau, vice president of ales, DiCentral. “Our partnership with MFLS gives them the ability to continue their 34-year legacy of excellence as a logistics company offering consumer and retail end-to-end fulfillment.”

About Motivational Logistics and Fulfillment Services

The organization was founded in 1977. Today MFLS continues to serve direct to consumer and retail distribution clients with consistent, on-time fulfillment and a full spectrum of logistics services. We offer 24-hour web site access for client reporting and inventory. MFLS has worked with clients such as General Motors, Walt Disney, Sears, American Express, Citibank, Universal Studios, Shell Oil, Union Oil, and HBO and services over 400 different retail chains throughout the country. The facility boasts over 800,000 SQF in Chino, CA with east coast distribution as well and is PCI compliant. For more information regarding MFLS, please visit us at www.mfals.com.

About DiCentral - (dicentral.com)

Founded in 2000, today DiCentral is the leading innovator in the EDI (Electronic Data Interchange) industry segment. A broad range of SaaS and Software plus Services solutions enables seamless exchange of data throughout supply chain networks. DiCentral’s integration solutions are scalable to the size, growth, and unique requirements of each business. In addition, DiCentral develops and markets a complementary suite of supply chain applications for EDI testing, Distribution and Logistics, Vendor Managed Inventory, Scan-Based Trading, Replenishment and Data Synchronization.

For media inquiries, please contact:

Annalie Grubbs for DiCentral

214.417.3842

annalie@grubbs.org

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