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GREETINGS!

A lot has been going on at DiCentral lately: We’ve been on the road attending conferences, we’ve been developing new products and services—we’ve even been garnering recognition from industry publications. This month’s newsletter will fill you in on all of the details.

The goal that drives this flurry of activity, though, is to make our customers’ lives easier. In fact, we’ve even included an informative article on our hardworking customer support department with some helpful tidbits on getting the most from your DiCentral experience.

Newsletter highlights:

• DiCentral CEO named Pro to Know by Supply & Demand Chain Executive
• Eric Braswell, Senior Director of Global Channels, named Channel Chief by Everything Channel’s CRN
• DiCentral CEO Speaks at SAP Breakout Session on Cloud Computing

Enjoy!

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July 2010 Newsletter

DiCentral CEO Thuy Q. Mai Named a 2010 Pro to Know

For the second consecutive year, CEO Thuy Q. Mai has been named Provider Pro to Know by Supply & Demand Chain Executive. The Supply & Demand Chain Executive Provider Pros to Know is a listing of individuals from a software firm or service provider, consultancy, analyst, or research firm who have personally helped clients during the current economic downturn by assisting them in managing risk in the supply chain, providing competitive advantage and/or delivering value to the bottom line.

The full listing of the 2010 Pros to Know is available on the Supply & Demand Chain Executive Web site at http://SDCExec.com/2010Prostoknow

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DiCentral to Exhibit at Microsoft Convergence 2010

Convergence is an annual conference hosted by Microsoft for the Microsoft Dynamics community. Microsoft’s ERP suite includes Dynamics AX, GP, NAV, and SL. Approximately 10,000 attendees are expected, including partners, Dynamics users and prospects, Microsoft personnel, industry experts, and members of the media. Throughout the event, there will be more than 400 sessions covering Microsoft Dynamics and the latest Microsoft products.

This year the conference will be held on April 24th – April 27th in Atlanta, Georgia, and it will mark DiCentral’s fourth consecutive year to exhibit at Microsoft Convergence. We will have our EDI experts on hand to discuss EDI issues, trends, and the latest upgrades made to DiCentral’s solutions. Come see us at booth #1223!

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DiCentral CEO Thuy Q. Mai Panelist at SAP Session on Cloud Computing

Thuy Q. Mai took part in a breakout session during the 2010 SAP Partner Summit in Las Vegas, on the topic of cloud computing, its impact, and future trends. Cloud computing was chosen as a session topic because of its growing importance: it is quickly gaining acceptance as a viable delivery option within the industry. Mai’s inclusion in the distinguished panel—which included four other notable industry leaders—is due to the groundbreaking work DiCentral has accomplished in the area of cloud computing through our hosted subscription-based EDI and supply chain integration solutions. DiCentral’s solutions were first introduced in 2000 to allow manufacturers to integrate with major retailers without having to install software on-site, custom develop integration maps, or maintain hardware/software/network infrastructures.

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DiCentral Attends 2010 IWLA Conference

The 114th Annual Conference of the IWLA (International Warehouse Logistics Association) was recently held in Coronado, CA. The IWLA was founded over 140 years ago and is made up of 3PLs of Business Development focused on Supply Chain. Ken Mickelson, DiCentral’s Director of Business Development-Supply Chain, attended the conference.

Members of the IWLA are companies that provide warehousing, trucking and other logistics services to a variety of companies, both large and small. They attend this annual conference to learn industry best practices, new ideas to reduce costs and drive profits from their operations, improve their customer service, improve the morale of their employees and find innovative ways to improve their use of technology and other products.

DiCentral is expanding its 3PL customer base due to their heavy use of EDI and high concentration of trading partner customers. 3PLs and their customers use EDI to keep track of trucks and rail cars, to receive shipping orders and purchase orders, to send Advanced Shipping Notices (ASN) to end customers, and more. This conference offers DiCentral the opportunity to meet with current customers, prospects and other technology companies serving the 3PL industry.

The theme of this year’s conference was “Surviving & Prospering: Translating Hard Choices into Profits.” In line with this theme, speakers focused on how IWLA members can sustain and grow their business during the recession, and how they can best position their companies for success once the economy improves.

Over 40 vendor companies had booths in the conference exhibit hall displaying their products to the IWLA members. These vendors represented a variety of products important to the 3PL industry, including forklift manufactures, roofing companies, insurance companies and software companies offering Transportation Management (TMS) and Warehouse Management Systems (WMS).

Noted speakers at the conference included:

• Tommy Hodges, Chairman of the Board of the ATA (American Trucker Associations)
• Professor Dale Rodgers, PhD of the University of Nevada
• Professor John Langley, PhD of Georgia Tech University
• Professor Shawn Achor, PhD of Harvard University and CEO of Aspirant Consulting

For more information on this topic please contact Ken Mickelson at kmickelson@dicentral.com or 713.828.4277.

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DiCentral Executive Eric Braswell Named Channel Chief by CRN for Third Consecutive Year

Eric Braswell, senior director of global channels, has been named a 2010 Channel Chief by Everything Channel’s CRN. This marks the third consecutive year that Mr. Braswell has received this award. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies.

The Channel Chiefs were chosen by Everything Channel’s editors on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities. Because of such contributions, and with an increasing commitment to the success of its partners, Braswell has grown DiCentral’s channel program, DiChannels, to include over 300 partners in 2010. With Braswell’s leadership, DiCentral has won CRN magazine’s Gold 5-Star Partner Program twice, 4 Silver Stars, and CRN magazine’s Top Emerging Technology company awards 2008 and 2009.

For additional information on the CRN Channel Chief list, visit www.channelweb.com.

DiCentral Knows Customer Support

A company is only as strong as its customer support department—DiCentral gets this. We understand that the role of customer support is to embody our company’s goal to simplify your business processes. So as a customer, what can you expect from DiCentral’s support team?

Real People with Real Answers

Our customer support department is staffed by living, breathing people who are well-versed and well-trained in the ins and outs of DiCentral’s offerings. In fact, the Houston-based support department is housed on the same floor as our software engineering and development department. By keeping both of these departments close together, members of support are able to work alongside members of engineering and development in order to address the needs of customers. In this way, customers can be assured that the person on the other end of the line has the necessary resources to best handle their needs.

The Multiple Customer Support Teams

DiCentral’s customer support department consists of multiple teams: connections, customer training, and support. Each new customer is assigned to a member from the connections team; the connections team guides the customer from the point of purchase to the time that the solution is in production. Once the solution is up-and-running, the training team guides him/her through a series of training sessions. After the customer has successfully completed training and has become familiarized with the solution, he/she is then free to contact our support team with questions or issues.

Good to Know

Our support staff maintains regular hours of 7am–7pm Central Standard Time. The customer support service is available to our customers at no extra cost; while some companies expect you to pay for their assistance, we feel it is our responsibility to keep your solutions up and running.

The help tab located at the top of your DiCentral account is available 24/7. A wide range of helpful information and tips is accessible through this tab. Also helpful is the collection of training materials that can be found on DiCentral’s website (www.dicentral.com).

Should you request a mapping change, you can rest assured that the change will take place smoothly and quickly, usually within 24 hours. Also, if it is determined that you have a unique application problem, you will be connected to a second level of support in order to adequately resolve the issue.

Customer support can be reached directly at or 281-480- 1121 option 3