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From The CEO

A Word to Suppliers

Suppliers are constantly being squeezed to deliver faster and cheaper goods by their retailers. They are also faced with a parade of demands, such as just-in-time shipping, scan based trading and EDI.

While many EDI firms focus on large retailers, we have from our beginning, focused on serving suppliers. From our inception, we have believed that our job is to root out inefficiencies on the under- served supply side, to develop reasonably priced, easy to use solutions that are as invisible as your water, electric, telephone, and entertainment systems – always on, always working.

Our 2005 survey proves that we deliver on our promise to serve suppliers.

We now provide our customer base with a new solution that helps them turn around ASN, invoices, and UCC128 labels faster. We concentrate on streamlining the supply chain by understanding the spots where we can make a difference to your bottom line.

Pick From Our Options and Streamline Your Supply Chain

• Outsource the EDI process so your company can concentrate on business.
• Give DiCentral the responsibility of handling your EDI testing.
• Provide visibility into on-time shipping for vendors and scorecard data on vendor performance.
• Automate data flow between suppliers and your company.
• Forget one-time charges to vendor community for customer service on our products.
• Save money due to elimination of 70 to 90 percent of data mistakes.
• Work with third party warehouses to simplify data exchange between both parties.
• Let us help you with marketing, email, and letter campaigns to your vendor community to ensure they engage in supply chain automation with your company.

We offer lots of ways to make your EDI better. We’re on your side.

Thuy Mai, CEO

April 2005 Newsletter

2005 Survey

DiCentral Gets "Thumbs Up" from Customers

Superior technology and strong customer service score big with customers. That’s just one of many positive findings of DiCentral’s second annual customer survey.

“More than 95 percent of our survey respondents said they would recommend DiCentral to other businesses,” said Gale Wiley, survey designer and marketing consultant to DiCentral. Nearly 98 percent ranked DiCentral’s EDI solution as “satisfactory” or “excellent,” and 89 percent ranked DiCentral’s customer services as “better than average” to “excellent.”

When asked what they thought of DiCentral’s service, customers offered scores of responses like these:

• “ Excellent service. Very prompt replies to inquiries.”
• “Simple and good customer service.”
• “I am very satisfied with your customer support, and DiCentral's team has always been prompt and attentive to all my concerns.”
• “DiCentral provides the EDI services required by leading customers and as such greatly helps us meet the B-2-B needs of large customers and, in so doing, attract new business. We also value the working relationship with DiCentral technical support personnel who help us improve our ability to use your software more efficiently and with greater accuracy.”
• “DiCentral’s Web-based EDI software has been the easiest for us to use. Other solutions in the marketplace are harder to learn and use.”
• “DiCentral makes the change to EDI simple for the small business that can not afford an in- house programmer.”
• “I like the Web-based format rather than having to buy a separate software program. That is the most economical way for businesses like mine that do relatively small volumes with EDI.”

DiCentral customers told us they were not happy with our competitors:

• “I was not happy with [your competition’s] customer service at all. It took sometimes half an hour to an hour to be able to talk to someone and when I did they were not able to help me and kept transferring me to other people. Your service is much easier to use since I can prepare my labels and documents any time I want and the turn around is instant. With your competition, I had to prepare Excel files and wait for them to prepare documents which were not always correct.”
• “I have used two or three of your competitors. They were hard to use, unsatisfactory, difficult to navigate, not up to date on trading partner's standards and requirements, and had poor customer service.”
• “I have used another solution, which was difficult to learn (training period necessary), difficult to use, and understand. Theirs was too time consuming and not easily mastered.”
• “I was forced to purchase their software…”
• “The only other company we used previously was not capable of all the options we were required to perform for some vendors. Other companies that I researched were either cost-prohibitive or not user friendly.”

Again and again, customers said they were sold on DiCentral’s ease of use, reasonable price, and excellent customer service.

“We pay attention to every comment in the survey,” says DiCentral CEO Thuy Mai. “Our goal is to provide a service that works quietly and efficiently around the clock. Customers give us crucial feedback on how we’re doing. We take their responses seriously.”

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Focus on Customers

Customer Service and Price Spell EDI Success With Vendor

“JJ” Coker, owner of New Orleans based Maison Design Inc., fired his first EDI provider.

Then Coker dropped his old provider and signed up with DiCentral.

“Today I calculate I’m saving 20 to 25 percent with DiCentral,” says Coker. “I’m saving big money. Add to that the fact that I now have control over my own destiny. My DiCentral screen is right in front of me. Now, if a mistake is made, I have only myself to blame.”

But the biggest benefit of working with DiCentral has been customer service, says Coker. “The level of service is sky high,” he says. “When you live in a time of automated phone answering where you rarely get a person, DiCentral’s customer service is like the kind of service you got 30 years ago - when you actually could talk to a human being. It’s fantastic!”

With a single link to DiCentral, you will access a comprehensive, end-to-end Data Exchange and Catalog solution.

Coker likes the accessibility to service and quickness of response. “I like the hand holding,” says Coker.

The Extra Mile

Coker has been in business for 25 years. For the last 15 years his company has been providing imported gift boxes and containers to the cosmetics industry. “You can’t be in business today without EDI,” he says. “But I wouldn’t dream of doing EDI in house. I’ll let somebody like DiCentral worry about the software development and the updates. I focus on my business.”

Recently, when Coker found himself in a time crunch, DiCentral provided extra services to expedite a large order. “DiCentral jumped through hoops for me,” says Coker. “I was pushing a deadline, but I met the order. With my old service provider, I’d still be waiting for someone to call me back!”

THE FEATURED RETAILERS